Community

At Currie we have the know-how to tap into local communities and seek their opinion, develop partnerships and get their help in rolling out new initiatives and ideas.

Whether you are working for a Government department, a property developer or a local franchise – the community is the key to your success.

To get a community on side – you must work with them on issues they care about, provide salient advice and make the message clear and concise.  Often there are many tribes within one community so you need to connect in different ways – sometimes it might be a video http://vimeo.com/13089076, or an iPhone app http://itunes.apple.com/us/app/hort-service-finder/id453413230?mt=8 or a website, http://www.myvaccination.com.au .Many still like you to come to an event or read about your work in the local paper.

Finding community champions or advocates makes change or buy-in much easier to achieve. The standard tipping point is around 35% of a community to ensure a new policy or initiative is a success so there is lots of work and fun to be had getting to know your communities better.