Where’s your community?
After a decade or so overlooking Albert Park lake, Currie’s offices are now perched above the hustle and bustle of the corner of Little Bourke and Queen Streets. While the view may not have the spectacular natural appeal of our old address, for many of us the move to the city has given us a stronger connection to our community.
In the past week alone I have bumped into an old work colleague on the tram, a friend in a laneway and a client in a café, which is good for business and good for me.
Communities are very powerful; for some people, being part of a community is worth more than getting a university degree or doubling their income. And as communication via text or Facebook becomes the norm, personal relationships are changing. Face-to-face time is becoming rarer – but more coveted – as electronic communications gain pace.
Relationships have certainly been a focus in our consulting work this year, with clients increasingly coming to us to help them reconnect with their stakeholders. We work with organisations to map their stakeholders and better harness their support when they want to change their business. Managers now understand the need to retain relationship knowledge in their business, despite people moving on. It’s great work for us and helps Currie create powerful communication campaigns.
Coming into the CBD each day has made us all re-think our own community. In recent times, we have paid much attention to building our online communities through our Twitter followers, LinkedIn connections and newsletter subscribers. But now we’re city dwellers – and get off the train in the morning with 5,000 people – personal connections seem more real.
Does anyone want to have lunch?
 Robert D. Putnam, Bowling Alone: America’s Declining Social Capital (1995)