Social, digital media
Social media is a tactic that many companies and organisations are struggling to understand. Should we have a blog? Do we need to be on Facebook? When and how do we ‘tweet’?
The answers to these questions change, depending upon the audience, product or message and the situation. It’s important to note that Web 2.0 is not a strategy.
Experience, together with advice from our affiliates overseas, tells us social media is useful for issues management, media relations, market research and consumer marketing.
The key to using social media (and this applies to any communication tactic) is to engage professionals who know how, and when, to integrate it as part of a campaign.
So, is social media the right fit for you? Talk to us to find out. In the meantime, view our podcast and our Coral Reef Targeted Research & Capacity Building for Management (CRTR) Program case study.

