Comments for Currie Communications http://www.curriecom.com.au The Vital Communications Ingredient Fri, 15 Jul 2011 04:26:33 +0000 hourly 1 http://wordpress.org/?v=3.0.5 Comment on PR: a long history of ethics, ideas and freedom by john fergusson http://www.curriecom.com.au/2011/06/09/pr-a-long-history/comment-page-1/#comment-2306 john fergusson Fri, 15 Jul 2011 04:26:33 +0000 http://www.curriecom.com.au/?p=1220#comment-2306 Derek ... a great piece that I have forwarded to our consultants. kind regards, john PS. Lovely to finally meet you with Greg Ray a few weeks ago. Derek … a great piece that I have forwarded to our consultants.

kind regards,
john
PS. Lovely to finally meet you with Greg Ray a few weeks ago.

]]> Comment on What is Public Relations? by Derek Jones http://www.curriecom.com.au/2011/05/27/what-is-public-relations/comment-page-1/#comment-2189 Derek Jones Tue, 21 Jun 2011 05:36:44 +0000 http://www.curriecom.com.au/?p=1214#comment-2189 Sorry Frank, but my point was about 'measurement' not who is responsible for what! Sorry Frank, but my point was about ‘measurement’ not who is responsible for what!

]]> Comment on Our Team by “What is…” Wednesday – What is Public Relations? Derek Jones’ Take http://www.curriecom.com.au/about-us/the-currie-team/comment-page-1/#comment-2165 “What is…” Wednesday – What is Public Relations? Derek Jones’ Take Wed, 08 Jun 2011 20:47:22 +0000 http://www.curriecom.com.au/?page_id=33#comment-2165 [...] welcome a guest blogger to answer a question like this each week. Today, we welcome Derek Jones, chairman at Currie Communications in Australia. Like HMA, Currie is a member of the Public [...] [...] welcome a guest blogger to answer a question like this each week. Today, we welcome Derek Jones, chairman at Currie Communications in Australia. Like HMA, Currie is a member of the Public [...]

]]> Comment on What is Public Relations? by Frank Cullen http://www.curriecom.com.au/2011/05/27/what-is-public-relations/comment-page-1/#comment-2162 Frank Cullen Wed, 08 Jun 2011 10:22:26 +0000 http://www.curriecom.com.au/?p=1214#comment-2162 Derek, These three disiplines (promotion, advertising and pr) should not be put in the same sentence. Most effective CEO`s delegate the first two to the marketing manager but retain the important responsibility of managing the Organisations reputation. Derek, These three disiplines (promotion, advertising and pr) should not be put in the same sentence. Most effective CEO`s delegate the first two to the marketing manager but retain the important responsibility of managing the Organisations reputation.

]]> Comment on What is Public Relations? by Derek Jones http://www.curriecom.com.au/2011/05/27/what-is-public-relations/comment-page-1/#comment-2160 Derek Jones Wed, 08 Jun 2011 02:25:19 +0000 http://www.curriecom.com.au/?p=1214#comment-2160 Thanks David, Conor and John! I also agree with Conor, David, but I believe that the bottom line for most clients is always to increase sales in the case of businesses or uptake in the case of governments and not for profits. Measuring PR is something else again John! Someone once said to me about promotion, advertising and pr, 'if you can't measure it, save your money.' Thanks David, Conor and John!
I also agree with Conor, David, but I believe that the bottom line for most clients is always to increase sales in the case of businesses or uptake in the case of governments and not for profits. Measuring PR is something else again John! Someone once said to me about promotion, advertising and pr, ‘if you can’t measure it, save your money.’

]]> Comment on What is Public Relations? by John Echeveste http://www.curriecom.com.au/2011/05/27/what-is-public-relations/comment-page-1/#comment-2156 John Echeveste Thu, 02 Jun 2011 01:06:11 +0000 http://www.curriecom.com.au/?p=1214#comment-2156 Thanks for starting this pertinent discussion on one of the great msyteries of mankind. Maybe when we resolve this one we can tackle the second greatest mystery of makind, "How do we measure the value of PR?" Thanks for starting this pertinent discussion on one of the great msyteries of mankind. Maybe when we resolve this one we can tackle the second greatest mystery of makind, “How do we measure the value of PR?”

]]> Comment on What is Public Relations? by David Landis http://www.curriecom.com.au/2011/05/27/what-is-public-relations/comment-page-1/#comment-2151 David Landis Wed, 01 Jun 2011 00:46:48 +0000 http://www.curriecom.com.au/?p=1214#comment-2151 Derek - I agree with Conor, but would add that too often PR is thought of as an arm of marketing. While PR can certainly support marketing efforts, sometimes the goal is different from direct sales. Reputation is king. Cheers, David Derek – I agree with Conor, but would add that too often PR is thought of as an arm of marketing. While PR can certainly support marketing efforts, sometimes the goal is different from direct sales. Reputation is king. Cheers, David

]]> Comment on What is Public Relations? by Conor Horgan http://www.curriecom.com.au/2011/05/27/what-is-public-relations/comment-page-1/#comment-2150 Conor Horgan Tue, 31 May 2011 11:29:34 +0000 http://www.curriecom.com.au/?p=1214#comment-2150 Derek - When asked, I think 'managing reputations' is a succinct way to describe what we do. Of the many activities that fall under the umbrella of PR, I can't off-hand think of one that doesn't directly serve this goal. So that's my starting point when people quiz me: we enhance the reputation of our clients' brands vis a vis their stakeholders in the proactive work we carry out and we protect that reputation in the reactive/crisis work we engage in. Derek – When asked, I think ‘managing reputations’ is a succinct way to describe what we do. Of the many activities that fall under the umbrella of PR, I can’t off-hand think of one that doesn’t directly serve this goal. So that’s my starting point when people quiz me: we enhance the reputation of our clients’ brands vis a vis their stakeholders in the proactive work we carry out and we protect that reputation in the reactive/crisis work we engage in.

]]> Comment on Wedding charm offensive buys time for monarchy by David Landis http://www.curriecom.com.au/2011/05/01/wedding-charm-offensive-buys-time-for-royals/comment-page-1/#comment-2133 David Landis Wed, 11 May 2011 22:29:42 +0000 http://www.curriecom.com.au/?p=1188#comment-2133 Good lord, the Aussies are writing about the POMs! It's the end of the world! Good lord, the Aussies are writing about the POMs! It’s the end of the world!

]]> Comment on Wedding charm offensive buys time for monarchy by Scott Hanson, APR, Fellow PRSA http://www.curriecom.com.au/2011/05/01/wedding-charm-offensive-buys-time-for-royals/comment-page-1/#comment-2127 Scott Hanson, APR, Fellow PRSA Mon, 02 May 2011 21:53:26 +0000 http://www.curriecom.com.au/?p=1188#comment-2127 New meaning to being "King for a day." New meaning to being “King for a day.”

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