"Currie's responsiveness and relationships with the media makes them a stand out
in the industry."
Alex Twomey National Manager External Affairs Australia Post
"I've found that Currie combines expertise in media and messaging with real process discipline to help us build and deliver a coherent communications program."
Simon Cowen Managing Director SkyBus
"The standard of work, creativity and ability to get things done were just brilliant. The Currie team were great to work with, kept us in check, and achieved some amazing outcomes and results for a very low involvement product."
Stephanie Arvanitis Media & Publications Officer Metlink
"Currie Communications understood our unique position and worked with us to develop a strategy that, through its elegant clarity, has allowed us to remain focused on what we want to achieve."
Deborah Leake Manager Industry Integrity Communications Meat & Livestock Australia
"Currie impressed us with their flexibility, clear thinking, hard work and attention to detail. They did all they said they would do, and did it with a full appreciation of our communications needs. The brief was changed several times but Currie kept up and always responded with enthusiasm and commitment."
Paul Tierney Manager, Marketing and Communications - Road Safety and Network Access VicRoads
"The communications strategy that Currie developed and implemented for Land Water & Wool enabled us to influence all our target audiences right across the country. Currie staff were innovative, professional, enthusiastic and a pleasure to work with."
Mike Wagg Program Leader Land, Water & Wool

Currie Communications

Tram laughs get message cut-through

Currie demonstrated its creativity and innovation when it conceived the idea of a comedy sketch on board trains and trams for Metlink.

Two comedians were engaged to travel on public transport for a week extolling the virtues of Value Metcards in a comic routine that captured the attention of the commuter target audience. Combined with promotions staff giving out free Herald Sun newspapers and a flyer to promote online sales, Currie generated an entertaining and novel way to create interest in a low-involvement product.

Supported by a Newspoll survey to generate news angles, a charity partnership and online competition, the campaign increased online sales by 73 per cent.