"Currie's responsiveness and relationships with the media makes them a stand out
in the industry."
Alex Twomey National Manager External Affairs Australia Post
"I've found that Currie combines expertise in media and messaging with real process discipline to help us build and deliver a coherent communications program."
Simon Cowen Managing Director SkyBus
"The standard of work, creativity and ability to get things done were just brilliant. The Currie team were great to work with, kept us in check, and achieved some amazing outcomes and results for a very low involvement product."
Stephanie Arvanitis Media & Publications Officer Metlink
"Currie Communications understood our unique position and worked with us to develop a strategy that, through its elegant clarity, has allowed us to remain focused on what we want to achieve."
Deborah Leake Manager Industry Integrity Communications Meat & Livestock Australia
"Currie impressed us with their flexibility, clear thinking, hard work and attention to detail. They did all they said they would do, and did it with a full appreciation of our communications needs. The brief was changed several times but Currie kept up and always responded with enthusiasm and commitment."
Paul Tierney Manager, Marketing and Communications - Road Safety and Network Access VicRoads
"The communications strategy that Currie developed and implemented for Land Water & Wool enabled us to influence all our target audiences right across the country. Currie staff were innovative, professional, enthusiastic and a pleasure to work with."
Mike Wagg Program Leader Land, Water & Wool

Currie Communications

Taking steps to educate not retaliate

In 2006 Meat & Livestock Australia (MLA) engaged Currie to develop a proactive communications and engagement strategy to maintain the integrity and reputation of the Australian cattle industry in the minds of urban Australia.

MLA was keen to address pockets of public concern in city households about industry practices and the impact of livestock production on the environment.

Currie has developed and continues to implement a campaign that uses an extensive range of tactics to preserve, nurture and maintain confidence, trust, and credibility in Australia’s livestock producers and their practices.

Farm Day, a day where city families are invited to spend a day with a farming family is the cornerstone of the campaign. On-farm media tours, media briefings and media relations around the agricultural shows are also used to demonstrate the professional and progressive image of farming.

Currie’s work has assisted in maintaining the level of trust in the red meat and livestock industry.