Taking a fresh look at your image
A clear organisational need to improve communication with stakeholders, customers, the community and its own people was identified by Victorian water authority Southern Rural Water (SRW).
SRW approached Currie to review its corporate positioning and develop a strategy to guide its communications. The solution included a new positioning line to support the organisational vision, updated values to better reflect existing culture and a new corporate identity.
The positioning line, “Managing water. Serving communities.”, emphasises the fundamental role of the organisation, yet includes consideration of the different (often competing) goals and needs of the communities it serves.
SRW people had an opportunity to contribute to the development of an updated set of six values that are now widely supported. A new visual identity demonstrates that SRW is committed to change and progress, and is an organisation with a critical role in managing Victoria’s water resources. It retains the corporate colours for continuity and ease of transition and includes an innovative design that seeks to reflect the many aspects of the organisation’s activities.
