"Currie's responsiveness and relationships with the media makes them a stand out
in the industry."
Alex Twomey National Manager External Affairs Australia Post
"I've found that Currie combines expertise in media and messaging with real process discipline to help us build and deliver a coherent communications program."
Simon Cowen Managing Director SkyBus
"The standard of work, creativity and ability to get things done were just brilliant. The Currie team were great to work with, kept us in check, and achieved some amazing outcomes and results for a very low involvement product."
Stephanie Arvanitis Media & Publications Officer Metlink
"Currie Communications understood our unique position and worked with us to develop a strategy that, through its elegant clarity, has allowed us to remain focused on what we want to achieve."
Deborah Leake Manager Industry Integrity Communications Meat & Livestock Australia
"Currie impressed us with their flexibility, clear thinking, hard work and attention to detail. They did all they said they would do, and did it with a full appreciation of our communications needs. The brief was changed several times but Currie kept up and always responded with enthusiasm and commitment."
Paul Tierney Manager, Marketing and Communications - Road Safety and Network Access VicRoads
"The communications strategy that Currie developed and implemented for Land Water & Wool enabled us to influence all our target audiences right across the country. Currie staff were innovative, professional, enthusiastic and a pleasure to work with."
Mike Wagg Program Leader Land, Water & Wool

Currie Communications

Communications survey a success

In December 2007, Meat & Livestock Australia commissioned Currie Communications to conduct a survey for its National Livestock Identification System (NLIS). The aim was to identify stakeholders’ information needs and improve the effectiveness of services and materials supplied by NLIS Helpdesk and NLIS Communications.

The objectives of the project were to:

  • Obtain feedback about the effectiveness of the Helpdesk service;
  • Obtain feedback about the content, structure, relevance, distribution and usage of the communications materials;
  • Obtain the consultant’s observations on the current Helpdesk and communication strategies and services;
  • Identify ways to improve communications materials to reduce calls to Helpdesk; and
  • Identify ways to improve the Helpdesk service.

The project involved a mixture of qualitative and quantitative research to determine how NLIS helpdesk and communications could be improved for stakeholders.

Final recommendations were generated following analysis of the key findings. The report has been used by the NLIS department in strategy planning in 2009.