Relationships that make headlines
Currie Communications has worked closely with the Australia Post Corporate Public Affairs team for more than six years and has successfully implemented many strategic community awareness and publicity campaigns for them.
- During the 2007 Christmas campaign to encourage Australians to send their mail early, Currie increased the publicity for this campaign by 95 per cent. The number of impressions (viewers and readers) exceeded 65 million.
- Currie has been involved in an ongoing basis in the Australia Post Australian Legends campaign, developing and implementing an annual media relations strategy to support the Australia Day announcement.
- Australia Post has engaged Currie to develop and implement a media relations strategy to promote Australia Post’s sponsorship of Oz Opera every year since 2004.

