"Currie's responsiveness and relationships with the media makes them a stand out
in the industry."
Alex Twomey National Manager External Affairs Australia Post
"I've found that Currie combines expertise in media and messaging with real process discipline to help us build and deliver a coherent communications program."
Simon Cowen Managing Director SkyBus
"The standard of work, creativity and ability to get things done were just brilliant. The Currie team were great to work with, kept us in check, and achieved some amazing outcomes and results for a very low involvement product."
Stephanie Arvanitis Media & Publications Officer Metlink
"Currie Communications understood our unique position and worked with us to develop a strategy that, through its elegant clarity, has allowed us to remain focused on what we want to achieve."
Deborah Leake Manager Industry Integrity Communications Meat & Livestock Australia
"Currie impressed us with their flexibility, clear thinking, hard work and attention to detail. They did all they said they would do, and did it with a full appreciation of our communications needs. The brief was changed several times but Currie kept up and always responded with enthusiasm and commitment."
Paul Tierney Manager, Marketing and Communications - Road Safety and Network Access VicRoads
"The communications strategy that Currie developed and implemented for Land Water & Wool enabled us to influence all our target audiences right across the country. Currie staff were innovative, professional, enthusiastic and a pleasure to work with."
Mike Wagg Program Leader Land, Water & Wool

Currie Communications

Online “Saltland Genie” brings new hope to farmers

A little bit of magic was required to deliver the findings of the Sustainable Grazing on Saline Lands (SGSL) research and development program to farmers, consultants and land managers dealing with dryland salinity.

Market research of the target audience indicated that online delivery of the information was a preferred option.

The project team sought a web-based solution that would make a huge amount of technical information accessible and palatable to users. The concept of a “Saltland Genie” who knew all the answers to salinity problems was developed and became the cornerstone of the project.

Currie’s role was to guide the project team through the creative process to deliver an innovative, practical solution with sparkle. Extensive user trials and feedback have demonstrated the website’s value.

Saltland Genie was an initiative of the Land, Water & Wool Program and the Future Farm Industries Cooperative Research Centre.

Please visit the Saltland Genie website.