Building a brand with ‘happiness’
Currie helped develop the concept of the first measure of the wellbeing (happiness) of Australians, to position Australian Unity as the ‘wellbeing’ brand of the Australian health insurance market.
Launched in 2001, the Australian Unity Wellbeing Index is the longest, continuous analysis of a national population’s subjective wellbeing anywhere in the world.
Conducted by an independent third-party, the Quality of Life Centre at Deakin and Australian National Universities, the Australian Unity Wellbeing Index is published quarterly and attracts extraordinary national interest from media, health industry stakeholders and policy-makers who are interested in what makes Australians happy and/or less satisfied with their lives.

