Australia Post and Currie

By Fiona Davis, Senior Consultant on January 7th, 2013 in Accountants/financial advisors, Adults, Arts/culture, Australia Post, Australia-wide, Business - large, Business - small, Children, Communities - rural and regional, Communities - urban, Community, Consumers, Corporate, Corporate announcements, Economic/finance, Education - Primary/Secondary, Employers, Industry - financial, Information technology, Media, Media release, Media strategy, Not for Profit Organisations, Regional/rural services, Sponsorship, Stakeholder relations, Strategic planning, Students - Primary/Secondary.

For more than 10 years, Currie has assisted Australia Post with its media needs, including most recently a six-week stint in-house. From promoting its sponsorship of Opera Australia’s touring arm Oz Opera through to managing announcements about its new services, Currie has successfully helped bring media attention to Australia Post …

Rising to the operatic challenge

By Fiona Davis, Senior Consultant on April 17th, 2012 in Adults, Arts/culture, Australia Post, Australia-wide, Communities - urban, Community, Corporate, Events, Media, Media release, Media strategy, Rural - communities, Rural and regional media, Sponsorship.

It may have been Currie’s ninth year promoting Australia Post’s sponsorship of Oz Opera’s regional tour, but we were taking nothing for granted when the tour bus set out for Queensland, the Northern Territory and Western Australia in July 2011. The remote nature of the tour and the fact that …

Local angles increase coverage

By Fiona Davis, Senior Consultant on April 16th, 2012 in Australia Post, Australia-wide, Children, Communities - rural and regional, Communities - urban, Community, Corporate, Education - Primary/Secondary, Environment, Events, Land management, Media, Media release, Media strategy, Rural - communities, Rural and regional media, Science, Sponsorship, Students - Primary/Secondary, Water.

A local grassroots media campaign helped Currie achieve a 20 per cent increase in media clips for Australia Post Kids Teaching Kids Week in 2011. By localising media activities, Currie raised awareness of hundreds of activities across the country where kids reverse roles with their teachers to educate each other …

Sponsorship

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