Pedestrian safety at high risk times

By Katrina Walter, Senior Consultant on April 17th, 2012 in Communities - rural and regional, Communities - urban, Community, Corporate, Government, Industry - retail, Interviews, Media, Public education, Road safety, Safety, Service delivery, Social marketing, Stakeholder relations, Strategic planning, Transport, VicRoads.

Each year about 50 pedestrians are killed on Victoria’s roads and more than 600 are injured. About a quarter of the incidents occur at night in Melbourne’s inner city areas that are well known for their bars and nightlife. In 2011, VicRoads engaged Currie to develop a strategy around increasing …

Playing it safe with kids on public transport

By admin on April 15th, 2012 in Carers, Children, Communities - urban, Community, Events, Knowledge brokers, Media release, Media strategy, Melbourne, Metlink, Public education, Safety, Service delivery, Social marketing, Transport.

Metlink (now Public Transport Victoria) created a public awareness safety campaign, ‘Travelling with children on public transport’ in late 2010, with the aim of reminding parents and carers how to play it safe on public transport. Metlink partnered with KidSafe, a leading non-government, not-for-profit foundation that is dedicated to preventing …

Quirky transport campaigns that cut through

By Katrina Walter, Senior Consultant on January 7th, 2012 in Adults, Arts/culture, Communities - urban, Community, Consumers, Corporate, Digital and social media, Events, Media release, Media strategy, Melbourne, Metlink, Public education, Service delivery, Social marketing, Transport.

Currie helped Metlink (now called Public Transport Victoria) in the development of a number of quirky campaigns from 2009 to 2011. We developed and promoted a YouTube video with the Bedroom Philosopher called “Hurstbridge So Sober” based on a parody of hit single, “Northcote So Hungover”, promoting a new Journey …

Social marketing

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