By Gabrielle Sheehan, Senior Consultant I can do this. I can conquer this addiction. I know it’s for the best. But my e-dealers – PC, iPad, iPhone – keep tempting me. Their beeps and buzzes whisper seductively, “check us, check us, you might have missed something really important.” Emails. Tweets. …
“I don’t want to talk about your renovation,” was splayed across a woman’s chest in a St Kilda café last week. The t-shirt, while a cynical view of the business of fixing-up houses, made me laugh and got me thinking about when I heard my six- year-old being asked by …
As sure as night follows day, this new year will herald a new set of nifty terms designed to: a. Make consultants sound smarter than they are; and b. Make clients spend more for something worth less. Remember these from 2012: “crowd sourcing”, “content marketing”, “shared value” and “socialising business”? So, in the infamous words …