In 2011 Bega Cheese contracted Currie to manage its public announcement of a five-year deal with Coles supermarkets to supply all of the supermarket’s home brand cheese. Currie reinforced the benefits of the agreement for both companies in the messaging to the media. Our focus was to highlight how Bega …

Each year about 50 pedestrians are killed on Victoria’s roads and more than 600 are injured. About a quarter of the incidents occur at night in Melbourne’s inner city areas that are well known for their bars and nightlife. In 2011, VicRoads engaged Currie to develop a strategy around increasing …

Currie helped Metlink (now called Public Transport Victoria) in the development of a number of quirky campaigns from 2009 to 2011. We developed and promoted a YouTube video with the Bedroom Philosopher called “Hurstbridge So Sober” based on a parody of hit single, “Northcote So Hungover”, promoting a new Journey …