"Currie's responsiveness and relationships with the media makes them a stand out
in the industry."
Alex Twomey National Manager External Affairs Australia Post
"I've found that Currie combines expertise in media and messaging with real process discipline to help us build and deliver a coherent communications program."
Simon Cowen Managing Director SkyBus
"The standard of work, creativity and ability to get things done were just brilliant. The Currie team were great to work with, kept us in check, and achieved some amazing outcomes and results for a very low involvement product."
Stephanie Arvanitis Communications and Media Manager Metlink
"Currie Communications understood our unique position and worked with us to develop a strategy that, through its elegant clarity, has allowed us to remain focused on what we want to achieve."
Deborah Leake Manager Industry Integrity Communications Meat & Livestock Australia
"Currie impressed us with their flexibility, clear thinking, hard work and attention to detail. They did all they said they would do, and did it with a full appreciation of our communications needs. The brief was changed several times but Currie kept up and always responded with enthusiasm and commitment."
Paul Tierney Manager, Marketing and Communications - Road Safety and Network Access VicRoads
"The communications strategy that Currie developed and implemented for Land Water & Wool enabled us to influence all our target audiences right across the country. Currie staff were innovative, professional, enthusiastic and a pleasure to work with."
Mike Wagg Program Leader Land, Water & Wool

Currie Communications

Cult comic enlisted to reach young commuters

For the young at heart, Currie has commissioned the Bedroom Philosopher, a local comedian and avid public transport fan to write a parody of one of his most popular songs, Northcote (so hungover).

The song, commissioned on behalf of public transport customer service agency Metlink http://www.metlinkmelbourne.com.au/ is called Hurtsbridge (so sober) and it contains loads of pop culture references and transport gags. http://www.youtube.com/watch?v=39VVG29mscU.

Chalk stencils across stations and universities were sprayed to promote the song.

The song and stencils seek to create some buzz and excitement around four customer tools that have been designed by Metlink to help commuters save time across all modes of transport. They are the journey planner, the iPhone app, the mobile departure board and downloadable timetables.

This entry was posted on Thursday, May 27th, 2010 at 11:44 am and is filed under Vital News. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

Leave a Reply