http://www.curriecom.com.au/2010/05/04/oil-spill-erodes-bp%e2%80%99s-decade-long-greenwashing-campaign/ The Vital Communications Ingredient Fri, 15 Jul 2011 04:26:33 +0000 hourly 1 http://wordpress.org/?v=3.0.5 http://www.curriecom.com.au/2010/05/04/oil-spill-erodes-bp%e2%80%99s-decade-long-greenwashing-campaign/comment-page-1/#comment-821 Andrew A. Bec Sat, 19 Jun 2010 18:03:23 +0000 http://www.curriecom.com.au/?p=733#comment-821 Perhaps one day our PR profession will require its practitioners to extract not only a binding promise but extensive evidence that the company client (from the Board chairman on down) does intend to practice what it has hired us flacks to preach, that would somehow prohibit the client from launching such communications efforts until the PR firm was convinced of their genuine intentions. Why a corporation would fail to invest in fail-safe measures when its shareholders and board are demanding more and more profits in a world where wealth is the only virtue should be self-evident to professional PR practitioners. The PR profession is more and more becoming the tool (in its worst connotation!) of corporate arrogance--make it all go away so we can go about our business. Perhaps one day our PR profession will require its practitioners to extract not only a binding promise but extensive evidence that the company client (from the Board chairman on down) does intend to practice what it has hired us flacks to preach, that would somehow prohibit the client from launching such communications efforts until the PR firm was convinced of their genuine intentions. Why a corporation would fail to invest in fail-safe measures when its shareholders and board are demanding more and more profits in a world where wealth is the only virtue should be self-evident to professional PR practitioners. The PR profession is more and more becoming the tool (in its worst connotation!) of corporate arrogance–make it all go away so we can go about our business.

]]> http://www.curriecom.com.au/2010/05/04/oil-spill-erodes-bp%e2%80%99s-decade-long-greenwashing-campaign/comment-page-1/#comment-684 Douglas Jami Fri, 28 May 2010 15:51:38 +0000 http://www.curriecom.com.au/?p=733#comment-684 I'm just disgusted by this horrible spill. Where can I find an realistic assessment of the true size of the spill? The statistics are widely different from different sources. Thanks for your good post. I’m just disgusted by this horrible spill. Where can I find an realistic assessment of the true size of the spill? The statistics are widely different from different sources. Thanks for your good post.

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