"Currie's responsiveness and relationships with the media makes them a stand out
in the industry."
Alex Twomey National Manager External Affairs Australia Post
"I've found that Currie combines expertise in media and messaging with real process discipline to help us build and deliver a coherent communications program."
Simon Cowen Managing Director SkyBus
"The standard of work, creativity and ability to get things done were just brilliant. The Currie team were great to work with, kept us in check, and achieved some amazing outcomes and results for a very low involvement product."
Stephanie Arvanitis Communications and Media Manager Metlink
"Currie Communications understood our unique position and worked with us to develop a strategy that, through its elegant clarity, has allowed us to remain focused on what we want to achieve."
Deborah Leake Manager Industry Integrity Communications Meat & Livestock Australia
"Currie impressed us with their flexibility, clear thinking, hard work and attention to detail. They did all they said they would do, and did it with a full appreciation of our communications needs. The brief was changed several times but Currie kept up and always responded with enthusiasm and commitment."
Paul Tierney Manager, Marketing and Communications - Road Safety and Network Access VicRoads
"The communications strategy that Currie developed and implemented for Land Water & Wool enabled us to influence all our target audiences right across the country. Currie staff were innovative, professional, enthusiastic and a pleasure to work with."
Mike Wagg Program Leader Land, Water & Wool

Currie Communications

Avoiding the butchers’ paper blues

by Gabrielle Sheehan, Senior Consultant

We’ve all been there. Time crawls. You eat so many mints the enamel wears off your teeth. You drink large volumes water in an effort to stay awake…then are annoyingly kept awake by the need to wee.  

 Yep, it’s another workshop.

Not surprisingly, workshops often get a bad rap. It’s hard to get all the elements right, however they are very useful tools for tapping into collective wisdom and knowledge, and determining future directions. Well planned and run with the right participants, workshops can deliver clarity on complex topics and achieve considerable progress in a short space of time. However, they can easily backfire and become quite torturous for all involved – facilitators as well as participants.

Once I had the experience of opening a workshop with an executive team on how to improve their company’s communications. Five out of six participants had their laptops open and were checking their emails. I knew then we had a way to go…

However this week we had the privilege of running a workshop for a highly engaged and motivated group, and as a facilitator, it was actually – fun!

Here’s a few reasons why it worked well.

People – We had the right people in the room to be able to contribute their different but highly relevant experience and perspectives. All participants were very motivated to assist with the task at hand (and had good manners).

Goal – We determined what needed to be achieved and received a collective view endorsing this at the beginning of the workshop. A gap analysis at the end identified areas where further work was needed.

Process – It was a small group, so we kept the processes simple. Different devices were used to mine information from the group – visuals, a matrix, a Brownlow count, and yes (oops) butchers’ paper. Clear decision points were included so that participants could contribute to concrete progress. There were a couple of stumbling blocks, but the framework provided ways to get beyond these for some solid outcomes.     

Food – The danishes were fresh and the coffee hot. Some healthy alternatives prevented our clients getting ill from too much sugar.

Oh, and I tripped over the whiteboard a couple of times, which the participants enjoyed immensely.  

So next time you see butchers’ paper, don’t let your eyes well up – instead think about how you can contribute to making it a positive experience for all.

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