"Currie's responsiveness and relationships with the media makes them a stand out
in the industry."
Alex Twomey National Manager External Affairs Australia Post
"I've found that Currie combines expertise in media and messaging with real process discipline to help us build and deliver a coherent communications program."
Simon Cowen Managing Director SkyBus
"The standard of work, creativity and ability to get things done were just brilliant. The Currie team were great to work with, kept us in check, and achieved some amazing outcomes and results for a very low involvement product."
Stephanie Arvanitis Media & Publications Officer Metlink
"Currie Communications understood our unique position and worked with us to develop a strategy that, through its elegant clarity, has allowed us to remain focused on what we want to achieve."
Deborah Leake Manager Industry Integrity Communications Meat & Livestock Australia
"Currie impressed us with their flexibility, clear thinking, hard work and attention to detail. They did all they said they would do, and did it with a full appreciation of our communications needs. The brief was changed several times but Currie kept up and always responded with enthusiasm and commitment."
Paul Tierney Manager, Marketing and Communications - Road Safety and Network Access VicRoads
"The communications strategy that Currie developed and implemented for Land Water & Wool enabled us to influence all our target audiences right across the country. Currie staff were innovative, professional, enthusiastic and a pleasure to work with."
Mike Wagg Program Leader Land, Water & Wool

Currie Communications

Some Currie food for thought

By Katrina Walter, Senior Consultant

When I was asked to write the latest edition of the Currie blog, I pondered over the appropriateness of content for a communications website? What would impress someone browsing our company website for the first time and what would help reinforce the recommendation they may have received about us?

 I could write about how to get media cut-through in a fragmented market or why regional media works but I’ll save that advice for when we meet.

I thought you might want a tip that may interest you in the next click. So here’s a couple of columnists/broadcasters/websites I refer to, who provide inspiration and a chuckle.

Catherine Deveny writes for The Age newspaper in Melbourne every Wednesday. She’s bright, insightful and polarising.

Ted.com is an American website that says it has ideas worth spreading. They post cutdown videos from prominent world thinkers’ speeches. If you have 10 minutes, check out historic footage of Martin Luther King, ‘I have a dream’ speech, or recent ones you may have missed. Slow TV is the Australian version but my impression is that the editing is not as polished

Annabel Crabb writes for ABC online and makes the machinations of Australian politics seem worthwhile.

Peter Bradshaw, is a movie critic for The Guardian newspaper in the UK. He knows so much about film history and favours no particular genre. I don’t buy a movie ticket until he has given it the thumbs-up.

Finally, Einstein a Go Go, is a science program broadcasting on Triple R community radio every Sunday.  It is very accessible and thought provoking.  

I would love to receive some of your inspiring reference points, so please let me know.

This entry was posted on Friday, January 29th, 2010 at 3:24 pm and is filed under Blog. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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