Understanding and responding to global change is more important than ever for corporations. Companies are increasingly aware of the need to be accountable for the environmental and social impact of their business. Currie can help you develop or manage an innovative, long term strategy to create value and integrate your business within the communities in which you operate.
Technology is shaping the way organisations communicate with their customers, with most people now owning a smartphone, tablet or computer. Currie can help you develop a digital strategy or digital tool to ensure you keep your online communications relevant, targeted and, most importantly, appealling to your audience.
At Currie we know how to develop copy that meets a need and persuades people to act or influence their decision making. We tell stories that make people listen. We’re fast, we’re accurate and our copy is polished. If you want brochures, websites, promotional materials for the copy – we can arrange those too.
Keeping a cool head when crisis strikes and knowing how to navigate sensitive issues is all part of a day’s work at Currie. We’ll help you manage when things go wrong and help you prevent future disasters. Just ask us.
Brands. They’re everywhere and competition is rife across many sectors. Above the line advertising is no longer enough to achieve brand awareness. Speak to Currie about the many simple and cost effective ways we can bring your brands to life.
Everyone wants the media to focus on the positives and politely skim over the more controversial story. In reality, however, this doesn’t often happen. With more than half of our team former journalists, you can trust us to help guide your media announcements and get your desired message across.
Large or small, all businesses struggle with internal communications. Whether or not your organisation has deliberately shaped its culture, it is influencing your organisation’s success right now.
Currie can help you define what your business stands for and connect with employees, ensuring your intended message comes across clearly every time.
Maintaining good relationships with stakeholders is essential to the successful operation of any organisation. Currie helps you to ensure engagement is a key part of your organisation’s activities, providing for better targeted communications, greater sources of information and ideas, enhanced reputation and smarter decision-making.
Anyone that’s watched West Wing will know how complicated government machinations are. Fortunately, Currie can help you understand government policy and its implications for your organisation and even get your message through to the people who count.
Effective communications activities require comprehensive research. What do your audiences know, think, feel and do? What’s worked in the past and what hasn’t? We help clients understand consumer behaviour, gauge stakeholder opinion, track reputation, generate media angles and support management decision-making.
Crucial to effective communication, a successful strategy relies on a clear understanding of an organisation’s needs and an approach tailored to the task at hand. That’s why we’re such great listeners and why we’ve worked hard to develop rigorous methodologies to guide our strategy development.
Currie helps organisations build and maintain reputation.The value of this goodwill is enormous. A good reputation drives stakeholder loyalty, sales, staff retention and market value and mitigates risk. How are you tracking reputation?
By Gabrielle Sheehan, Senior Consultant I can do this. I can conquer this addiction. I know it’s for the best. But my e-dealers – PC, iPad, iPhone – keep tempting me. Their beeps and buzzes whisper seductively, “check us, check us, you might have missed something really important.” Emails. Tweets. …
“I don’t want to talk about your renovation,” was splayed across a woman’s chest in a St Kilda café last week. The t-shirt, while a cynical view of the business of fixing-up houses, made me laugh and got me thinking about when I heard my six- year-old being asked by …
As sure as night follows day, this new year will herald a new set of nifty terms designed to: a. Make consultants sound smarter than they are; and b. Make clients spend more for something worth less. Remember these from 2012: “crowd sourcing”, “content marketing”, “shared value” and “socialising business”? So, in the infamous words …
The role of the media is changing, no doubt, but its influence and penetration remain and that ought to be cause for celebration – just ask News Ltd boss Kim Williams. As we begin a new year, now seems timely to look back on some of the changes that marked …
As a reader of American politics, last Tuesday should have been a highlight for me. But, after 18 months of relentless, ear-splitting propaganda, my overriding thought was ‘thank, God, it’s all going to be over”. Compared to even four years ago, the amount of information on the US election we …
Have you noticed Currie’s Fiona Davis has been spending time out of the office over the last few months? It all started in July when Australia Post’s media team were looking for an extra set of hands so Fiona joined them inhouse three days a week. For six weeks, she …
During the past couple of months. I’ve spent my life engrossed in agriculture. As a former editor of a farmers’ newspaper this period has brought with it a feeling of ‘back to the future’. What has interested me is this constant call from all corners of agricultural industry for agriculture …
Currie won two gold awards at the 2012 Public Relations Global Network Best Practice Awards in Germany. Currie’s work with Australia Post on the Kids Teaching Kids campaign won both the Corporate Communications and Event Communications categories of the international competition. Currie consultants (pictured L to R) Katrina Walter, Fiona Davis and …
Some of you may know I lead a second life. For those who don’t, here it is: I’m a history nerd and love to attend history events and work on history papers in my leisure hours. It’s dorky, but true. Most of the time, my love of history operates separately …
One evening last month I missed a call from Currie’s general manager, Susan McNair, asking if I would go to Manila in three days’ time for what was, essentially, emergency editing. I was struck by two separate emotions when I listened to Susan’s message on my voicemail. The first was …
After a decade or so overlooking Albert Park lake, Currie’s offices are now perched above the hustle and bustle of the corner of Little Bourke and Queen Streets. While the view may not have the spectacular natural appeal of our old address, for many of us the move to the …
Several years ago I met a wise man. His name is Dr Michael Schluter CBE. At one time, Michael worked in East Africa and he has a talent for understanding how important relationships are to our sense of identity. He told me of a Zulu proverb which when loosely translated, reads: …
Currie’s work on communications and engagement has been crucial in obtaining stakeholder agreement for a national sustainability framework for the Australian dairy industry. I have no hesitation in recommending them.
I’ve found that Currie combines expertise in media and messaging with real process discipline to help us build and deliver a coherent communications program.
Currie impressed us with their flexibility, clear thinking, hard work and attention to detail. They did all they said they would do, and did it with a full appreciation of our communications needs. The brief was changed several times but Currie kept up and always responded with enthusiasm and commitment.